Frequently, prospective clients approach our firm seeking to register a trademark for the title of a single creative work. Unfortunately, the USPTO will not allow this because the title fails to function as a trademark.  Titles of single works are not registrable because they identify the specific work itself rather than acting as a source [...]

As Major League Baseball (“MLB”) Opening Day arrives, one MLB club has more than baseball on its mind. On December 29, 2025, the USPTO refused intent-to-use trademark applications for LAS VEGAS ATHLETICS and VEGAS ATHLETICS, on the basis that the trademarks are geographically descriptive. Furthermore, the Athletics baseball team’s claim of acquired distinctiveness based upon [...]